Your data. Our responsibility.

QultureCare ("we", "us", or "our") respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and handle information when you visit qulturecare.com, use PractitionerLab, or otherwise interact with QultureCare and our services.

1. Information we collect

Depending on how you interact with QultureCare, we may collect the following information.

Account and profile information

When you create a PractitionerLab account, we may collect:

• Full name
• Email address
• Password
• Phone number
• Organisation
• Professional role
• Years of practice experience
• Information about your professional challenges or learning needs

Some information may be optional.

Practice and session information

When you use PractitionerLab, we may collect and store:

• The simulated persona or client you select
• Your conversation with the simulated client
• Session transcripts
• AI-generated feedback reports
• Scores, grades or other feedback indicators
• Session duration
• Session date and time
• Session history and progress information

Website and usage information

We may collect information about how you interact with our website and platform, including:

• Date of account creation
• Login and session activity
• Last session date and time
• Pages or features used
• Basic device, browser and usage information

Information you provide directly

We may collect information when you:

• Contact us by email
• Submit an enquiry or contact form
• Request support
• Provide feedback
• Request deletion or correction of your information

2. How we use your information

We may use your information to:

• Provide, operate and maintain QultureCare and PractitionerLab
• Create and manage your account
• Save your practice history and feedback
• Generate AI-powered simulated client interactions and feedback
• Understand how users interact with our platform
• Improve PractitionerLab, including its features, prompts and user experience
• Analyse platform performance and user behaviour
• Respond to enquiries, support requests and feedback
• Maintain the security and reliability of our services
• Comply with applicable legal obligations

We may use aggregated or de-identified information for internal analysis and product improvement.

We do not currently use your practice sessions to train our own AI models.

3. AI processing

PractitionerLab uses third-party AI technology to power simulated client interactions and generate feedback.

This means information submitted during your practice sessions may be processed by our AI service providers as necessary to provide these features.

Our current AI provider includes Anthropic.

We may also use third-party infrastructure providers to host and store information required to operate PractitionerLab.

4. Please do not share confidential information about real clients

PractitionerLab is a simulated learning and practice environment.

Please do not enter:

• Names of real clients
• Identifiable personal information about real clients
• Confidential case information
• Sensitive information about another identifiable individual

into PractitionerLab.

You are responsible for ensuring that the information you enter into the platform does not improperly disclose another person's confidential or personal information.

5. How we store and protect your information

We use third-party infrastructure and service providers to operate QultureCare and PractitionerLab, including database and AI service providers.

We take reasonable measures designed to protect the information we hold and restrict access to authorised persons and systems where appropriate.

However, no method of electronic storage, transmission or processing is completely secure. While we take reasonable steps to protect information, we cannot guarantee absolute security.

6. Third-party service providers

We may use third-party service providers to operate our services.

These may include providers for:

• AI processing
• Database and cloud infrastructure
• Website hosting
• Analytics
• Authentication and related technical services

Currently, these may include:

• Anthropic — AI-powered simulated interactions and feedback
• MongoDB — database infrastructure
• Google Analytics — understanding website and platform usage

These providers may process information as necessary to provide their services to us.

We do not sell your personal information.

7. Analytics and cookies

We may use cookies and analytics tools, including Google Analytics, to understand how people use our website and platform and to improve our services.

These tools may collect information such as browser, device and usage information.

We do not intentionally send names, email addresses, phone numbers or session transcript content to Google Analytics.

You may be able to manage cookies through your browser settings.

8. How long we retain your information

We retain account, profile and practice information for as long as your account remains active, unless:

• You request deletion;
• Retention is reasonably necessary for security, legal or operational purposes; or
• We are required to retain information under applicable law.

You may request deletion of your account and associated information by contacting us.

9. Your choices and requests

Subject to applicable law, you may contact us to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your account and associated information
• Ask questions about how we use your information

To make a request, contact:

hello@qulturecare.com

We aim to respond to requests within a reasonable timeframe.

10. Research and future uses

PractitionerLab may evolve over time, including through research, product development and improvements to AI-assisted learning.

If we intend to use identifiable personal information or session data for academic research, publication, or a materially different purpose than described in this Privacy Policy, we will provide additional information and, where appropriate, seek separate consent.

11. Children

QultureCare and PractitionerLab are intended primarily for adults and professional learners.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us.

12. Changes to this Privacy Policy

We may update this Privacy Policy as our services and data practices evolve.

The latest version will always be available on our website. Material changes will be reflected by updating the Last updated date at the top of this page.

13. Contact us

For questions, requests or concerns about privacy or your information, contact:

hello@qulturecare.com